Cait Platt

Marketing Professional

• Experienced in creating content and campaigns using data analytics and strategy to achieve engagement success.
• Superior communication skills; interpersonally and in conveying the uniqueness of individual brands.
• Contributor of innovative ideas and creative solutions.
• Focused, productive, and collaborative project manager.
• Strong editing, writing, and proofreading skills.

AREAS OF EXPERTISE

Marketing: Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Data Analytics

Social Media Platforms: Extensive knowledge of Twitter, Facebook, LinkedIn, Pinterest, Instagram, HootSuite, HubSpot, SharpSpring, Meltwater, WordPress, Blogger, Blog Talk Radio

Technical: HTML, Canva, Adobe Creative Suite: InDesign, Photoshop, Illustrator; G Suite: G+, Hangout, Drive, Gmail, Docs, Sheets, Forms; Microsoft Office: Microsoft Outlook, Microsoft Word, Microsoft Excel, Microsoft PowerPoint

MARKETING EXPERIENCE

Construction Financial Management Association- Princeton, New Jersey
Marketing Coordinator- Marketing Department, March 2019 -Present

Work directly with VP of marketing to execute the strategic marketing plan, implementing marketing and advertising campaigns for online marketing and direct marketing, and compiling data for reports.

• Manage and execute marketing campaigns, including creative briefs, proofing, and follow up
• Post, monitor, and engage on social media channels
• Copywriting for social media, emails, collateral, website, and other areas as appropriate
• Assist in the creation of personas and journey maps
• Create and send out emails using the marketing automation programs Hubspot and SharpSpring
• Coordinate the production of Website editorial in accordance with marketing plans and objectives

Construction Financial Management Association- Princeton, New Jersey
Content Coordinator- Marketing Department, May 2016 – February 2019

Collaborated with Marketing, Education, and Publishing departments to create timely, relevant digital content to support email and social media campaigns designed to promote continuing education webinars, share industry news and engage members within online community networks.

• Find market trends in social media topics relevant to industry and recommend articles for inclusion in social media campaigns.
• Facilitate professional networking by monitoring discussion boards for popular topics, responding to members, and connecting topic experts to other members
• Created Content Blueprint, a cloud-based, historical representation of all content produced allowing quick and easy retrieval by keyword or topic date inquiry.
• Use Content Blueprint to offer steering recommendations for Vice-President of Operations, Director of Content Marketing and Communications, Director of Education, and Director of Editorial Services; including influencing editorial calendar and annual conference education tracks.
• Attended three conferences hosted by CFMA to help with member guidance and run the TelePrompTer for the Chairman, CEO, and other speakers during General Session classes.
• Organized and executed trade show appearances up to ten times a year.
• Implemented Social Media Marketing Guide, a monthly social media prompt distributed to annual conference attendees to engage in pre-conference dialogue and promotion.

Sports Illustrated- virtual
Content Internship, December 2015 – April 2016

Covered assigned NHL games, working with Producers and Editors via virtual telecommunication platforms, to generate live content for blog posts while games were in progress.

• Wrote up to five, 200-500-word articles covering plays, records set, and other interesting hockey game information for publication on the NHL blog.
• Sourced and provided producers with images and videos to accompany blog posts.

Fansided.com- virtual
Associate NHL Director, October 2011 – August 2012

• Promoted from Associate Writer to Associate Director after writing content for and increasing traffic to two blogs.
• Edited, approved, and tracked the activity of 32 network blog sites ensuring deadlines were met and network standards were upheld.
• Increased blog readership by approximately 15% using cross-promotion techniques on other blogs as well as on social media channels.

EDUCATION

Master of Science in Marketing, Southern New Hampshire University (2019- currently)

Master of Business Administration in Internet Marketing, Southern New Hampshire University (2014-2017)

Bachelor of Arts in German Studies, Rutgers University (2007-2012)